Featured Listing marks an exhibitor as "featured" and moves their profile to the top of the exhibitor list. A special label is added to highlight it. This extra gives more exposure and visibility to the exhibiting companies and sponsors.
How to use Featured Listing
Built-in extras like Featured Listing can be sold on their own or added to a listing level. For example, an organizer might include Featured Listing as part of a Premium Listing or offer Featured Listing separately. This makes it easy to build flexible packages for different exhibitor needs.
Featured Listing is often used to give sponsors and exhibitors more visibility and bring in additional revenue. Organizers of events with 100–500 booths usually price it between $50 and $3,000 and can earn up to $30,000 per event.
1. Assign manually from external sales
Either you offer Featured Listing as part of the Premium Listing level, or sell it separately, you can sell it through your own website and assign it manually to the exhibitors who purchased it. Because the sales happen outside of ExpoFP, there is no need to set a price or limit in the system.
To assign the extra to an exhibitor, go to the Exhibitors page and click on the exhibitor who has paid for the Featured Listing. Then, find the Sponsorships section, click Add extra, and choose Featured listing on the list. Don't forget to click Save.
Note that it is also possible to import exhibitors in bulk through our excel template or API and include the information about purchased extras and sponsorships. This way, you don't have to add the extra to every exhibitor individually.
2. Sell directly from the floor plan
The second option is to offer featured Listing as a paid extra during booth reservation. The name, price, and description of the extra can be customized.
In this case, it's also important to make sure that the option "Exhibitors can reserve themselves" is activated for this extra. To activate this, go to the Sponsorships page on the Dashboard, click on the extra Featured listing, and check the corresponding box. Then, press Save.
Once the option is activated, exhibitors will be able to book the extra on the Reserve/Buy page while booking a booth or through the Exhibitor Portal.
For the Featured listing extra, sometimes it's also crucial to limit how many times the extra can be reserved or bought. Otherwise, the extra can just loose its value (if most of the exhibitors featured). The maximum number of the featured companies can be also set on the Sponsorships page. Just click on the extra and set a number in the Limit per event field.
