Logo in Header places the exhibitor’s logo at the top of the plan. The header stretches across the full width of the plan area and shows several profiles at a go. This makes the plan look more branded and helps draw attention to the exhibitor’s content.
How to use Logo in Header
Logo in Header can be sold on its own or added to a listing level. An organizer might include Logo in Header as part of a Premium Listing or offer it separately. This makes it easy to build flexible packages for different exhibitor needs.
Examples
Logo in Header is often used to give sponsors and exhibitors more visibility and bring in additional revenue. Organizers of events with 100–500 booths usually price it between $50 and $2,500 and can earn up to $15,000 per event.
Below are a few examples of how different organizers use this feature.
1. Manual assignment from external sales
Mjuexpo, Sustainable Packaging Summit, and Latin Tyre and Auto Parts Expo sell booths and add-ons on their own websites. Logo in Header is assigned manually to exhibitors who purchased it or were selected by the organizer. Because the sales happen outside of ExpoFP, there’s no need to set a price or limit in the system.
2. Sold directly from the floor plan
Global Games Show Abu Dhabi and Canadian Pet Expo offer Logo in Header as a paid extra during booth reservation. The name of the extra is customized to the organizer’s preferences.