Logo in Header places the exhibitor's logo at the top of the plan. The header stretches across the full width of the plan area and shows several profiles at a go. This makes the plan look more branded and helps draw attention to the exhibitor’s content.
Organizers can edit, rename, and set the price and limit for Logo in Header and sell or assign it manually. If you also want to collect payments for booths and extras through the floor plan, learn here what you need to do.
How to use Logo in Header
Logo in Header can be sold on its own or added to a listing level. An organizer might include Logo in Header as part of a Premium Listing or offer it separately. This makes it easy to build flexible packages for different exhibitor needs.
Logo in Header is often used to give sponsors and exhibitors more visibility and bring in additional revenue. Organizers of events with 100–500 booths usually price it between $50 and $2,500 and can earn up to $15,000 per event.
Below are a few ways to use Logo in Header.
1. Assign from external sales
The first option is to sell booths and add-ons on your own websites. Logo in Header can be assigned manually to exhibitors who purchased it or were selected by the organizer. Because the sales happen outside of ExpoFP, there is no need to set a price or limit in the system.
To assign the extra to an exhibitor, go to the Exhibitors page and click on the exhibitor who has paid for the Logo in Header. Then, find the Sponsorships section, click Add extra, and choose Logo in Header on the list. Don't forget to click Save.
Note that it is also possible to import exhibitors in bulk through our excel template or API and include the information about purchased extras and sponsorships. This way, you don't have to add the extra to every exhibitor individually.
2. Sell directly from the floor plan
The second option is to offer Logo in Header as a paid extra during booth reservation. The name, price, and description of the extra can be customized.
In this case, it's also important to make sure that the option "Exhibitors can reserve themselves" is activated for this extra. To activate this, go to the Sponsorships page on the Dashboard, click on the extra Logo in Header, and check the corresponding box. Then, press Save.
Once the option is activated, exhibitors will be able to book the extra on the Reserve/Buy page while booking a booth or through the Exhibitor Portal.
For the Logo in Header extra, sometimes it's also crucial to limit how many times the extra can be reserved or bought. Otherwise, the header may be overloaded and the logos will look too small. The maximum number of logos in the header can be also set on the Sponsorships page. Just click on the extra and set a number in the Limit per event field.
3. Use for sponsor levels
One more option is to rename the Logo in Header feature to match sponsor tiers. This approach ties the branding option to the sponsorship level.